When a founder pays an agency, the relationship ends the moment the invoice clears. The agency has no real stake in whether the thing they built still works in six months — or whether it makes any money at all. They were paid to ship, not to succeed.
We took the opposite bet. When we build for equity instead of an upfront fee, our incentives are pinned directly to yours. The product has to ship, it has to work, and it has to keep working — because that is the only way we see a return. Ongoing support stops being a line item to negotiate and becomes simple self-interest.
What this means in practice
- No big cheque to get started. If you have the idea and the drive but not the budget for an agency, the build is our investment, not your bill.
- We are still here after launch. A live product is the start of the work, not the end of ours.
- We are honest about fit. Because our return depends on it, we only take on ideas we genuinely believe can become a company. Sometimes the most useful thing we can say is no.
It is a slower, more selective way to work than billing by the hour. It is also the only model we would want to be on the other side of.